Amazon’s Extended Prime Day Event Poised to Drive Record Sales and Stock Growth

Amazon's Prime Day 2025 kicks off with a four-day format, doubling the duration of previous events. Analysts project $12.9 billion in U.S. sales—a 53% surge from 2024—as 84% of surveyed adults plan to participate. The extended timeframe amplifies Amazon's triple advantage: capturing more consumer spending, optimizing next-gen warehouse efficiencies, and boosting high-margin advertising revenue.

JPMorgan highlights the operational edge of consolidated fulfillment centers, which slash processing times by 25% during peak events. Meanwhile, the company's $50 billion advertising business stands to gain from intensified seller competition for Prime Day visibility. Market observers watch for whether initial traffic metrics match the unprecedented consumer intent signaled by pre-event surveys.